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disruptive technology
(redirected from Sustaining innovation)

   Also found in: Wikipedia 0.04 sec.

A new technology that has a serious impact on the status quo and changes the way people have been dealing with something, perhaps for decades. Music CDs all but wiped out the phonograph industry within a few years, and digital cameras are destined to eliminate the film industry. The most disruptive technologies in history have been the telephone, the computer (and all of its offshoots) and the Internet.



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Because companies can innovate faster than people's lives change, the pace of sustaining innovation nearly always outstrips the ability of customers to absorb it, opening the door for disruptive developments.
As is explained in Seeing What's Next, sustaining innovations "are improvements to existing products on dimensions historically valued by customers.
In his unique book Sustaining Innovation, Paul Light describes the critical difference between innovation in the private sector and innovation in the public sector:
 
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