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Nielsen ratings
(redirected from Sweeps Week)

   Also found in: Wikipedia 0.04 sec.

Nielsen ratings

National ratings of the popularity of U.S. television shows. Developed by A.C. Nielsen in 1950, the system now samples television viewing in about 5,000 homes. A meter attached to each television set records the channel being watched and sends the data to a computer centre; individual buttons record which person in each household is watching a given program. Separate surveys are done for many large media market areas. The ratings project each program's total audience; for example, a rating of 20 denotes that 20% of U.S. households tuned in to a particular program. Commercial television networks use the ratings to set advertising rates for each program as well as to determine which programs to continue and to cancel.



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The shows are scheduled to air during Sweeps Week, May 2 and 3.
The release of the BSA Global Software Piracy Study coincides with the launch of BSA's second annual International Sweeps Week (http://www.
At first, WTVT's managers seemed to think the public had a right to hear the story, too; they decided to run it during Sweeps Week and spent thou sands of dollars advertising it.
 
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