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Nielsen ratings
(redirected from Sweeps periods)

    Also found in: Wikipedia 0.04 sec.

Nielsen ratings

National ratings of the popularity of U.S. television shows. Developed by A.C. Nielsen in 1950, the system now samples television viewing in about 5,000 homes. A meter attached to each television set records the channel being watched and sends the data to a computer centre; individual buttons record which person in each household is watching a given program. Separate surveys are done for many large media market areas. The ratings project each program's total audience; for example, a rating of 20 denotes that 20% of U.S. households tuned in to a particular program. Commercial television networks use the ratings to set advertising rates for each program as well as to determine which programs to continue and to cancel.



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Hunt says the prospect of eliminating sweeps periods is not advantageous to stations or advertisers.
NIELSEN KEEPS SWEEPS FOR L.A. STATIONS by Daily News (Los Angeles, CA)
Source: NTI (4/27/06-5/24/06), NHTI for previous May sweeps periods.
Univision Beats ABC, CBS, NBC or FOX on 14 Out of 28 Nights in the ... by Business Wire
The Special Assignment specials aired during the four yearly sweeps periods.
KCBS reassigns Special Assignment team, ending award-winning run by Myerhoff, Matt / Los Angeles Business Journal
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