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Swope, Herbert Bayard

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Swope, Herbert Bayard (1882–1958) journalist; born in St. Louis, Mo. A World War I correspondent for the New York World, he won a 1917 Pulitzer Prize for his dispatches. As executive editor of the New York World in the 1920s, he promoted numerous crusades and developed a widely imitated Op Ed page. An associate of Bernard Baruch, he reportedly coined the phrase "cold war," usually credited to Baruch.


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