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TRUSTe

   Also found in: Wikipedia 0.02 sec.

TRUSTe

(TRUSTe, San Francisco, CA, www.truste.org) A non-profit organization founded in 1997 by the Electronic Frontier Foundation (EFF) and the CommerceNet Consortium. Its mission is to promote privacy on the Internet. The TRUSTe seal, known as a "trustmark," signifies that the Web site will publicly state how all information obtained from you will be disclosed to others, and if there are options you can select. See also trustee.

The Trustmark
When you see this logo, you will be able to find out what the Web site is doing with any information you send to it.



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A recent survey conducted by NFO WorldGroup (Hodge, 2003) and sponsored by TRUSTe revealed that fears related to privacy were projected to have a significant negative impact on online shopping during the 2003 holiday season.
Investigating the use of trust cues by top web retailers by Kunz, Michelle B. / Journal of Academy of Business and Economics
TRUSTe, the Microsoft of seal programs with more than 2,000 members, and BBBOnline, a distant second with nearly 800, scrutinize the privacy statements of potential and current members as an accountant would the books.
Seal of approval by Moss, Mark R. / Black Enterprise
URAC plans to work with TRUSTe, a leader in the certification of websites' privacy practices, to implement the program.
Websites Seek Credibility by Hawkins, James A. / Physician Executive
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