The system uses Vertigo graphics solution for channel branding; sophisticated, multilayer graphics combine text crawls
, animated graphics, DVEs and audio inserts.
The enhancements comprise advanced graphics functionality, including adjustable-speed text crawls
, optionally driven from RSS feeds or external text files, and support for full-screen resolution TARGA sequences.
The software can support up to 50 separate layers and includes a wide variety of built-in special effects such as text and graphics overlays, text crawls
(news), RSS feeds, custom backgrounds, video filters, and so forth.
The solution offers flexibility to develop new advertising and branding opportunities with insertion of multiple, independent, overlapping graphics and text crawls
over the IP video.
It delivers logos, clocks, text crawls
, multiple tickers, DVE moves, automated scheduling and available EAS support.
BrandMaster supports a wide range of branding requirements for both standard and high definition channels including multi-layer static and animated logos, clocks, text crawls
, multiple tickers, DVE moves such as squeezeback, automated schedules, EAS and many other graphics elements.
The final installation also included a Utah Scientific Serial Digital/High-Definition Video and Audio routing system, featuring attached SD/HD SqueezeMax devices for program squeeze functionality, text crawls
and internal logo generator.
As people spend more of their time online, the application makes it easy for a station to deliver tune-in messaging, advertisements, text crawls
, coupons and promotions directly to the computer desktop of their listeners.