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unique visitors
(redirected from Unique visitor)

    Also found in: Acronyms, Wikipedia 0.07 sec.

A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions."

Unique visitors are determined by the number of unique IP addresses on incoming requests that a site receives, but this can never be 100% accurate. Depending on configuration issues and type of ISP service, in some cases, one IP address can represent many users; in other cases, several IP addresses can be from the same user.
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For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions.
Hearst Business Media's Electronics Group (Uniondale, NY) and ... by Business Publisher
Ion Ad Server goes beyond numbers of unique visitor data to identify unique visitors exclusive to each site.
Ion ad server V4.0 by Software World
Although overall unique visitor traffic to tax-related websites is growing at a rate of 20 percent, IRS.
IRS.GOV GOES "DOT COM" FOR TAX SEASON by EDP Weekly's IT Monitor
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