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unique visitors

   Also found in: Wikipedia 0.06 sec.

unique visitors

A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions."

Unique visitors are determined by the number of unique IP addresses on incoming requests that a site receives, but this can never be 100% accurate. Depending on configuration issues and type of ISP service, in some cases, one IP address can represent many users; in other cases, several IP addresses can be from the same user.



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Targeted to semiconductor vendors, engineering managers and designers in the electronics industry, the site has more than 50,000 unique visitors a day and over 1.
com drew 298,000 unique visitors, a 297 percent increase over the 75,000 unique visitors during the comparable period of 1998.
com reached over 17% more unique visitors and generated 67% more page views than its nearest competitor.
 
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