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utility |
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utility, in economics: see value value, in economics, worth of a commodity in terms of other commodities, or in terms of money (see price ). Value depends on both desirability and scarcity. The marginal theory of value, pioneered in the late 19th cent. ..... Click the link for more information. . (1) See utility program. |
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This method was designed to provide a simple way to implement the beginnings of Multi--Attribute Utility Theory. Some propose that utility theory and risk choices under conditions of uncertainty provide this unifying theory. Before prospect theory, individual decision behavior was explained and predicted by expected utility theory (Von Neumann & Morgenstern, 1944). |
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