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value added reseller
(redirected from Value-added reseller)

    Also found in: Acronyms, Wikipedia 0.09 sec.

value added reseller

See VAR.

(company)value added reseller - (VAR, or "value added retailer") A company which sells something (e.g. computers) made by another company (an OEM) with extra components added (e.g. specialist software).


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Technical training, lead generation programs, and affinity programs are "critical areas for partner program investment" for technology vendors targeting the highly coveted value-added reseller community, finds a first-of-its-kind study by International Data Corp.
SEGMENTATION PLAYS CRITICAL ROLE IN LUCRATIVE SOFTWARE VENDOR ... by EDP Weekly's IT Monitor
Kaspersky Lab, a leading developer of secure content management solutions, announced today that the North American operation was once again recognized for its unique and innovative value-added reseller program at the recent IT ChannelVision, a business-focused channel event produced by Vision Events.
Kaspersky Lab Brings Home "Best VAR Solution: Software" and "Best ... by Business Wire
RACO Wireless will also take on the additional responsibility of recruiting and supporting new resellers through it's an award-winning value-added reseller channel.
RACO Wireless, LLC partners with MobileVision, Inc. for North America ... by Business Wire
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