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variable data printing
(redirected from Variable Information Printing)

    Also found in: Wikipedia 0.07 sec.

Printing letters, flyers or documents with different data on each one. It can be as simple as a mail merge letter with personalized names to something much more sophisticated such as a catalog with merchandise tailored to your buying history and customer profile. Of course, variable data printing uses computer printers rather than traditional commercial printing presses. See mail merge and digital printing.
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Both result from research into new ways to take advantage of the power of variable information printing.
Xerox Workflow Software Helps Print Providers Profit from Print Jobs ... by Business Wire
The company offered a seminar last month to educate customers on digital and variable information printing.
CRW Graphics Uses Xerox iGen3 Digital Press to Grow Color Business, ... by Business Wire
Smart solution for variable information printing - people can impose, preview, and color-correct print jobs that will be incorporating variable information, just as they would with other jobs
Xerox Packs More Power in Professional Color Printer with Enhanced ... by Business Wire
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