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vertical market

   Also found in: Wikipedia 0.04 sec.

vertical market

Refers to a particular industry such as banking, insurance or computers. See vertical market software. Contrast with horizontal market.



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A separate vertical assessment needs to be made for on-demand outsourcing services as the vertical market drivers for on-demand services vary from those of traditional IT outsourcing contracts.
Voelk, Omtool's chairman, president, and chief executive officer said, "While we have invested considerable resources to further penetrate the financial services vertical market and we have created and are pursuing opportunities within that vertical market, we have found that sales opportunities for our AccuRoute product in the financial services vertical market, though significant, are longer term opportunities.
48 trillion in 2010, a newly updated IDC forecast on worldwide vertical market IT spending reveals.
 
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