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In the past, most video on-demand advertising was tied to specific content for the run of the ad, which forced advertisers to commit to a lead time of several weeks and run generic copy. the leading provider of next-generation video on-demand (VOD) server technology, today announced that its president and founder, Jeff Binder, will be moderating the panel entitled, "TV & Interactivity: Evolving Content & Business Models--Content, Commerce and Branded Entertainment," at the 2006 Consumer Electronics Show in Las Vegas, Nevada. Leveraging video on-demand technology from Broadbus Technologies, on November 1, Time Warner Cable San Antonio will launch News 4 WOAI On Demand, Digital Channel 989, which will provide original WOAI-TV news programming on the division's Free On Demand channel lineup. |
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