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surface Web
(redirected from Visible Web)

   Also found in: Wikipedia 0.01 sec.
surface Web
Content on the World Wide Web that is available to the general public and for indexing by a search engine (see spider). Also called the "crawlable Web" and "public Web," links to the pages on the surface Web are displayed on search engine results pages. Descriptive text on the pages as well as metatags hidden within the Web pages identify the page's contents for the various search engines. Contrast with deep Web. See search engine optimization and spider.


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Because of the need of websites for visible web presence, SEO services were born.
What they don''t realize is the connection between having a visible web site and the impact it will have on their "real" business.
Google Maps, for example, performs searches in an invisible IFRAME and then pulls results back into an element on the visible web page; it is possible to track user behaviour via callbacks which are called whenever the back button is pressed, restoring the application state that existed A related issue is that the use of dynamic web page updates makes it difficult for a user to bookmark a particular state of the application.
 
 
 
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