(Waiter-Actor-Webmaster) A person with little or no experience who has managed to get a high-paid job designing a website. Many WAWs emerged during the dot-com explosion of the late 1990s due to the tremendous demand for website development.
Delivered in three local authority areas, Caerphilly, Neath Port Talbot and Wrexham, the WAW segmentation model was used to target residents using marketing methods they were most likely to respond to.
Dan Finch from WAW said: "We have developed an excellent working relationship with many local authorities in Wales and it's only through this partnership work that we are able to deliver successful campaigns.
Yn wir, roedd y cyflwynydd radio Chris Moyles ei hunan yn dipyn o ffan o'r gyfres gyntaf, a bu'n canmol Waw Ffactor yn helaeth yn ystod ei raglenni boreuol ar Radio 1, yn ogystal ag an nog gwrandawyr i wylio'r gyfres ar S4C digidol.