weather central


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weather central

[′weth·ər ′sen·trəl]
(meteorology)
An organization which collects, collates, evaluates, and disseminates meteorological information in such a manner that it becomes a principal source of such information for a given area.
References in periodicals archive ?
Rothschild LLC, a private investment company led by Chairman Sir Evelyn de Rothschild and CEO Lynn Forester de Rothschild, announced an agreement to acquire a majority interest in Weather Central with the goal of expanding the company's business for the enterprise, consumer, and mobile markets.
Lightning can happen any time of year, as demonstrated by the thundersnow in Chicago during the near-nationwide blizzard on February 2," said Terry Kelly, CEO of Weather Central.
Weather Central has used its hallmark scientific approach to secure customers that include network-owned and operated television stations, independent television stations, newspapers, websites, and individual businesses and consumers.
Beyond its core North American and international media operations, Weather Central is also expanding its business for the enterprise, consumer, and mobile markets.
Whether designed for an insurance company wanting to alert its customers of an impending hailstorm, a hedge fund trying to monitor agricultural commodities, or a consumer planning a vacation, no one has better information than Weather Central.
As weather becomes more extreme around the planet, with greater human and financial ramifications, we believe that Weather Central will play a major role in mitigating damage and improving lives.
The new suites from Weather Central simplify the development of services that can use and deliver reliable weather information for specific road segments," said Victor Marsh, chief technical officer for Weather Central.
More than 500 clients and hundreds of millions of consumers worldwide enjoy the benefits of Weather Central solution's attention to detail and insight.
TPN, a national provider of traffic information, will integrate its data with the GENESIS graphics system of Weather Central, a leading supplier of real-time weather data, imagery and graphics for the broadcast and cable TV industry.
GENESIS combines dynamic graphic elements with detailed 32-bit color maps, enabling broadcasters to illustrate traffic volumes with the same graphic impact and flexibility that Weather Central presents weather information to viewers nationwide.
The agreement also provides that TPN's national advertising sales force will represent and sell barter (air time), which Weather Central receives in exchange for providing its services to TV stations.
Founded in 1974, Weather Central pioneered the development of weather graphics systems for television.