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impression |
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impression An advertisement on a Web page. If ads on the Web are not based on a click-through rate (CTR), they are typically sold on a cost per thousand (CPM) basis. One impression is one banner ad displayed on one page. Also called a "view" or "ad view." See banner ad, interstitial ad, pay-per-click and click-through rate.impression Dentistry an imprint of the teeth and gums, esp in wax or plaster, for use in preparing crowns, inlays, or dentures impression [im′presh·ən] (geology) A form left on a soft soil surface by plant parts; the soil hardens and usually the imprint is a concave feature. (graphic arts) A print made from an engraved plate. A press run or printing of a book. (metallurgy) A machined cavity in a forging die for production of a specific geometric shape in the workpiece. Want to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit the webmaster's page for free fun content. |
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