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Web analytics

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Web analytics
The analysis and reporting of Web site traffic. See Web log.
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Put simply, Web Analytics is a system of study dedicated to collecting, measuring, and reporting on web and Internet data.
Web Analytics and Your Website - What You Need to Know by Enzo F. Cesario / Computers and Internet community
Web Analytics An Hour a Day Avinash Kaushik Sybex, Inc.
Web Analytics An Hour a Day by California Bookwatch
Fuelled by a need for marketing organizations to be more accountable to the business and a shift in marketing budgets' allocation for interactive channels, in order to match consumers' migration online, the US Web analytics market will grow to $953 million by 2014, an impressive 17 percent compound annual growth rate, according to a new report by Forrester Research, Inc.
Forrester forecast by Database and Network Journal
 
 
 
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