The key to effectively tapping the internet is not through a flurry of paid web banners
pasted on popular sites.
Though the reputation of web banners
seems at a perennial low amongst consumers, the medium itself is not to blame.
Respectfully target: Click-through rates on mobile advertising continue to be multiples higher than for web banners
The long-planned multimedia campaign consists of television and radio spots, Web banners
and a site (www .
The Shrek campaign includes television and outdoor ads as well as Web banners
linked to HHS' newly designed Web site, www.
The Web banners
directed prospects to the product pages on the New Holland Web site via an electronic newsletter.
In addition to full-page magazine advertisements, we also designed web banners
and posters, even down to advert placements in bar urinals.
The personal firewall blocks intrusion from the outside while surfing the Internet and also blocks cookies and web banners
As with Web banners
, text ads at the top of a page tend to perform less well than those lower down.
And unlike broadcast ads, which run in clear-cut clusters and regular intervals, Web banners
can be set to pop up every few seconds or every few clicks.
GifWorks provides a collection of free on-line tools - including the Gifoptimizer (to optimize the quality of the image), 3-D animated text, a facility to make web banners
and buttonmaker (which turns Gif images into beveled buttons) - for web designers, ad agencies and graphic artists.
Or do Web banners
, even without the benefit of click-through, stimulate brand awareness, brand affinity, and purchase interest as effectively as more traditional advertising does?