banner ad

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banner ad

A graphic image used on websites to advertise a product or service. Banner ads, or simply "banners," are rectangles typically 468 pixels wide by 60 pixels high. They also come in other common sizes, including 460x60, 460x55 and 392x72. A much larger horizontal ad image called the "leaderboard" is 728x90, while "skyscraper ads" are narrow and vertically oriented, typically 120x600 and 160x600. See trick banner, dynamic rotation, interstitial ad, Shoshkele, SUPERSTITIAL, meta ad and impression.


CLC's Banner Ad
This 468x60 pixel image is an earlier banner ad for this encyclopedia from The Computer Language Company.
References in periodicals archive ?
The key to effectively tapping the internet is not through a flurry of paid web banners pasted on popular sites.
Though the reputation of web banners seems at a perennial low amongst consumers, the medium itself is not to blame.
Respectfully target: Click-through rates on mobile advertising continue to be multiples higher than for web banners.
The long-planned multimedia campaign consists of television and radio spots, Web banners and a site (www .
The Shrek campaign includes television and outdoor ads as well as Web banners linked to HHS' newly designed Web site, www.
The Web banners directed prospects to the product pages on the New Holland Web site via an electronic newsletter.
In addition to full-page magazine advertisements, we also designed web banners and posters, even down to advert placements in bar urinals.
The personal firewall blocks intrusion from the outside while surfing the Internet and also blocks cookies and web banners.
As with Web banners, text ads at the top of a page tend to perform less well than those lower down.
And unlike broadcast ads, which run in clear-cut clusters and regular intervals, Web banners can be set to pop up every few seconds or every few clicks.
GifWorks provides a collection of free on-line tools - including the Gifoptimizer (to optimize the quality of the image), 3-D animated text, a facility to make web banners and buttonmaker (which turns Gif images into beveled buttons) - for web designers, ad agencies and graphic artists.
Or do Web banners, even without the benefit of click-through, stimulate brand awareness, brand affinity, and purchase interest as effectively as more traditional advertising does?