Let's begin with a simple definition of a web beacon
When a user opens a web page or e-mail message containing a web beacon
, regardless of whether it's from a computer or mobile device, a request is sent back to the server, where a record of that request will be stored.
Most Web beacons
are so small as to be effectively invisible, but when an end-user opens or even previews an e-mail containing a Web beacon
, it sends its signal back to the spammer, indicating that a valid e-mail address has been reached.
One can hardly visit a Web site today without encountering, knowingly or not, cookie or Web beacon
In an attempt to self-regulate online consumer privacy while conducting online transactions, the Network Advertising Initiative (NAJ), which comprises some of the Internet's leading advertising and ad technology companies, has finalized the creation of the new Web beacon
guidelines as a critical step in balancing the privacy of consumers with the needs of businesses.
Mirror Image's Web computing and content delivery solutions include Global Content Caching, Managed Content Targeting, Web Beacon
and Java Executive Environment offerings, which help Poindexter address growing content delivery, targeting, optimization and measurement requirements while maximizing campaign profitability, enhancing site performance and improving client satisfaction.
enables businesses to cost-effectively evaluate
The NAI's web beacon
program will respond to consumer privacy concerns through the development standards for the use of web beacons
Data gathered regarding the online behaviors of visitors to an organization's website could be gathered with cookies, web beacons
and other technologies.
com allows internet users to anonymously test websites for web beacons
, and other tracking mechanisms simply and securely.
For instance, a team of privacy researchers at the University of California-Berkeley recently licensed data from the browser plug-in Ghostery that scanned commonly visited websites to see how many web beacons
and cookies from different ad- and behavioral-tracking networks resided on familiar content destinations.
Privacy topics covered include telemarketing, email marketing, cookies and web beacons
, phishing, children's privacy, information security, identity theft, use of social security numbers, fax marketing and international law.