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personalization |
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personalizationCustom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. The personalization may be done by the user, the Web site or both and may be aimed at the general public or company employees. See B2E portal and corporate portal. How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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Acacia Research Corporation (Nasdaq:ACTG) (Nasdaq:CBMX) announced today that Acacia Patent Acquisition Corporation, a wholly owned subsidiary that is part of the Acacia Technologies group, a leader in technology licensing, has acquired rights to a patent relating to web personalization. SiteBrand, the leader in web personalization technologies for online retailers, today announced enhanced personalization of online marketing campaigns through a partnership with Lyris Technologies, the premier provider of high-performance email marketing solutions. Each client's database, in turn, drives direct mail, email, web personalization and overall customer and marketing campaign intelligence to its clients. |
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