page ranking

(redirected from Web site ranking)

page ranking

The priority given to the placement of a link on the results page of a Web search. For example, Google's PageRank system, named after co-founder Larry Page, classifies a site based on the number of links that point to it from other sites (the "backlinks"). The concept is that if very prominent sites link to a site, the site has greater value. The more popular the backlink sites themselves are, the higher the ranking as well.

In addition to Google's PageRank, the content and organization of the pages on the site are criteria used in the page ranking algorithm. Google claims its algorithm uses more than 200 factors to determine the value of a page. The amount of buzz on social media also plays an important part.

The Algorithm Changes
Because countless websites are laden with unnecessary content in order to boost their ranking, the search engine formulas are often changed to prevent deceptive content from achieving permanent high ranks. See link juice, search engine optimization, Google bomb and social bookmarking site.

Page Ranking Technology
Although the Web page ranked number 3 may have much more useful information than the one ranked number 1, search engine software cannot really tell which is the superior website from a quality perspective. It can only know which ones are popular, and link swaps (you link to me - I link to you) are created to do nothing more than make pages popular.
References in periodicals archive ?
Increased web site ranking on Google and other search engines
Gottschalk, P 1996 Q-sort to web site 2000 web site ranking Web site usage Srivastava, Jaideep, 2000 Robert Cooleyz, Mukund Deshpande, Pang-Ning Tan Empirically Ivory, Y.
SEO control--Marketers can view how SEO-friendly their site currently is, and SEO control provides such things as W3C compliances, Web site ranking, what type of keywords and descriptions are in the page, as well as a keyword and phrase cloud, etc.
The kind of secrecy that Google claims for its Web site ranking algorithms raises the same specter of abuse as the USA PATRIOT Act's secrecy provisions.
To achieve an effective web site ranking will take about six months.
The company owns the Silicon Investor and MetaCrawler web sites and recently agreed to purchase web site ranking firm Web21.
CHICAGO -- 4G World 2010: Booth #438 -- Keynote[R] Systems (Nasdaq:KEYN), the global leader in Internet and mobile cloud monitoring, and Yankee Group, the leading source of insight and counsel for builders, operators and users of connectivity solutions, announced today that the two companies partnered this year to produce Yankee Group's annual mobile Web site ranking, "Best of the Anywhere Web 2010.
For more information about BeyondROI or to request a free web site ranking report and consultation, visit http://www.
a) The Bethune Cookman College Web site was rated 4 out of 49 4-Year Historically Black Colleges and 13 out of all 103 HBCUs for 2003 in Howard University's Digital Lab HBCU Web Site Ranking.
With new AMD Athlon MP processor-based servers from Tyan Platforms, the Rambler search engine has enough power to introduce new search algorithms that index dynamic Web pages and provide finer Web site ranking in search results.
Flowever, the real, overarching challenge is to improve your Web site rankings on the major search engines, to be on the first page of Google, Bing, and Yahoo search results.