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Web spam(1) Any form of Web page content that is created to improve search rankings without regard to any value for the user. See spamdexing and cloaking.
(2) Web pages with many links to other websites. The pages may pretend to provide assistance or facts about a subject, but the help is often meaningless and the information shallow. Web spam pages use repetitive text in the copy or meta tags in order to achieve a higher ranking in search engine results. See spamdexing and popup ad.