Web analytics

(redirected from Web statistics)

Web analytics

The analysis and reporting of website activity. Web analytics software reports the number of unique visitors, page views, banners clicked, most common navigation paths taken, most downloaded files and so on. Although reporting is commonly done in a batch mode at the end of a period, Web analytic software may also be able to report in real time.

Logs Vs. Page Tags
The analysis is performed by summarizing the log files that the website generates or by using page tags in each Web page or both. At the website's facilities, the details of each request to the Web server are captured in a log file.

Page tags are JavaScript code embedded within each Web page. When the page is downloaded and rendered in the user's browser, the JavaScript routine sends details of the transaction to an analytics server within the enterprise or one operated by a third party. For example, Google Analytics is a free third-party service used by a huge number of sites on the Internet.
References in periodicals archive ?
Office 365 Adoption also includes reporting features, such as help desk reports on how many calls were resolved via the site and Web statistics on what teams are (and should be) learning about.
Recognized as a leader in integrated marketing programs, VisionPoint specializes in web design, search marketing, branding, social media, email marketing and web statistics analysis.
ISLAMABAD -- The ranking exercise carried out by Higher Education Commission (HEC) has received worldwide attention and recognition and the web statistics of HEC website shows increased interest of academia and other stakeholders in recently published ranking results of the Pakistani universities.
The offending messages have now been removed, but web statistics show more than 100,000 of her fans followed the links.
Mobile browsing has more than doubled in the last year and now accounts for over 6% of all online activity, according to a Web statistics company.
The new website also helps to understand customers' behaviour better with guest history, web statistics, conversion rates and Google analytics features.
This slim guide to Google's popular web statistics and analytic tools suite focuses on the customization of the software for the user's specific business needs.
I do remember a time--about five years ago when many executives in higher education were only interested in web statistics to state their claim in a vast popularity contest.
ALMATY: A browser that bypasses censors has become the most popular way to access the Internet in Kazakhstan, a Central Asian state where sites critical of the government are often blocked, a Web statistics firm said.
From identifying valuable metrics and using the appropriately to quick-start solutions for blogs and small business websites, Web Analytics An Hour a Day, this is a powerful recommendation not just for computer users and programmers but for general business collections catering to any who gather and analyze web statistics.
Halstead's S3 program, the one promoted atop the city's taxi fleet, is named for a decade-old tagline, "service, service, service" -- and it offers two main components, noted Leone: In addition to providing sellers with a checklist of agreed-upon tasks that the agent has completed, it also gives a slate of Web statistics to sellers.
Woopra also does live tracking and gathers web statistics of over 40 different statistical events and analytics.