Web analytics

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Web analytics

The analysis and reporting of website activity. Web analytics software reports the number of unique visitors, page views, banners clicked, most common navigation paths taken, most downloaded files and so on. Although reporting is commonly done in a batch mode at the end of a period, Web analytic software may also be able to report in real time.

Logs Vs. Page Tags
The analysis is performed by summarizing the log files that the website generates or by using page tags in each Web page or both. At the website's facilities, the details of each request to the Web server are captured in a log file.

Page tags are JavaScript code embedded within each Web page. When the page is downloaded and rendered in the user's browser, the JavaScript routine sends details of the transaction to an analytics server within the enterprise or one operated by a third party. For example, Google Analytics is a free third-party service used by a huge number of sites on the Internet.
References in periodicals archive ?
Keeping a new website fresh and relevant requires a mindset of continuous improvement that incorporates ongoing feedback from users as well as data derived from website analytics.
Take a deep dive into your website analytics to learn more about your business and the staying power on your business website.
Based on website analytics and satisfaction survey feedback, they found there was an opportunity to increase the users experience satisfaction by consolidating the 450+ FAQs to 40 FAQs of high interest.
Visibility is published quarterly and covers a wide range of topics including, but not limited to, organic optimization, pay-per-click marketing, website analytics, affiliate marketing, and press release distribution.
Apple's Safari browser accounted for over half of US mobile and tablet internet usage in March according to independent website analytics provider, StatCounter.
Kettler transitioned all of its property websites to responsive design in the past year to make its prospects' experience seamless, whether on a desktop, tablet or mobile device and because of increasing visits via mobile per its website analytics, says Laurel Howell, its CMO.
January saw Yahoo further increase the gain it made in US search share last month, according to the latest data from independent website analytics provider, StatCounter.
The newspaper's website analytics offer a glimpse into what readers - at least those who prefer digital to newsprint - deemed to be the biggest local stories of the year.
ARI's digital marketing strategy will complement those services to drive more traffic to the manufacturer's website and generate more online leads employing tactics including search engine optimization, email marketing, social media management, search engine marketing, online reputation management and website analytics.
That is, do your website analytics show that consumers visit your site but don't hang around long enough to buy anything?
based organization was examining website analytics to see online donors' interests.
Google's Chrome browser overtook Microsoft's Internet Explorer, all versions combined, to become the number one browser for a single day last weekend, according to figures from website analytics company StatCounter.