Web analytics

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Web analytics

The analysis and reporting of website activity. Web analytics software reports the number of unique visitors, page views, banners clicked, most common navigation paths taken, most downloaded files and so on. Although reporting is commonly done in a batch mode at the end of a period, Web analytic software may also be able to report in real time.

Logs Vs. Page Tags
The analysis is performed by summarizing the log files that the website generates or by using page tags in each Web page or both. At the website's facilities, the details of each request to the Web server are captured in a log file.

Page tags are JavaScript code embedded within each Web page. When the page is downloaded and rendered in the user's browser, the JavaScript routine sends details of the transaction to an analytics server within the enterprise or one operated by a third party. For example, Google Analytics is a free third-party service used by a huge number of sites on the Internet.
References in periodicals archive ?
Website analytics are already showing that this programme is driving increased traffic to the website and as a result, increasing enquiries.
By tracking social media, website analytics, blog comments, search metrics, traveler reviews etc.
MyBusiness Dashboard takes the guess work out of finding the right tools for the job by providing specialized lists of proven apps that are curated by industry, including bookkeeping, workforce management, sales tracking, website analytics and social media monitoring.
Resolute Digital has expertise in website analytics, search engine marketing, performance marketing, mobile and web design, and is a Google analytics certified partner.
Hopefully, you always track the results of your marketing using codes, website analytics or other tools to see which types of advertising are most effective.
Tenders are invited for assist with the ongoing maintenance and support of our public facing websites, provide development, design, seo and hosting support for our websites on an as needed basis, website design and development, cms and technical platform upgrades, assistance with third-party hosting, website analytics, website monitoring, backup/recovery, issue response and remediation, search engine optimization.
These work by connecting the various application programming interfaces, such as your CRM, accounting software, emails and website analytics and compiling them in one place.
A LIVERPOOL firm that offers clients website analytics and call tracking has secured a six-figure investment and aims to triple in size within the next two years.
To capture important data elements, some key questions must be answered, such as: How are the website analytics tracked?
Examine your analytics--Your website analytics are a rich source of answers to questions about your customers' needs and behaviors.
From email marketing and social media to website analytics, these are all small bites that can be taken towards a data- driven marketing strategy.
Kettler transitioned all of its property websites to responsive design in the past year to make its prospects' experience seamless, whether on a desktop, tablet or mobile device and because of increasing visits via mobile per its website analytics, says Laurel Howell, its CMO.