yardstick

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yardstick

a graduated stick, one yard long, used for measurement
References in periodicals archive ?
By utilizing this enhanced level of consumer insights, CCS will become the yard stick for developing and measuring integrated communication strategies, not limiting to media optimization but will also help clients on business planning, new product development & segmentation.
When measured by corruption-free yard stick, candidates may be rated: tolerable, good, better or best.
Don't hold your breath if past performance is a yard stick.
However, according to standards such as DIN EN IS012373-5 and ASTM B 457-67, the admittance (Y) of a capacitor in which the anodic oxide film forms the dielectric is a good yard stick of sealing quality.
You can use that as a yard stick because they're the real value, and over the last few years we've tended to carry two or three internationals here at Everton who we've brought in without spending huge money.
Using any yard stick to measure government performance, the current Morsi's government is the worst.
As a yard stick, it is generally wise to apply the same level of scrutiny to oneself before laying claim to any moral superiority over anyone else.
If the appointment mechanism as is being proposed is government dominated, if CBI is government controlled then Lokpal will itself loose it's strength and relevance, that is something we are not going to accept and therefore we are going to judge it very closely and at times even harshly the government draft on the yard stick of what we have said in our dissent note," said Jaitley.
This can be done with an "off the shelf" carpenter's ruler, a yard stick or a customer caliber system of some type.
Recommendations are not mandates, and if you recall what happened with the Nurse Reinvestment Act, it takes action to implement an agenda for change, and for these recommendations to become actualized, nursing leaders need to carry a big stick--a big yard stick.
Since we can never access the actual discounts given by the publications to their clients Au the same publisher varies the rates charged to their clients for similar ads from issue to issue, month to month and also from client to client Au the official rate cards form the yard stick for the survey.
As an exercise in bureaucracy it would appeal to the most dedicated geek stalking the lanes of North Wales with a yard stick, map and geometry set, but for the average consumer it makes little sense except in a mere handful of instances.