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yellow journalism
(redirected from Yellow press)

   Also found in: Wikipedia, Hutchinson 0.01 sec.
yellow journalism: see newspaper newspaper, publication issued periodically, usually daily or weekly, to convey information and opinion about current events.

Early Newspapers



The earliest recorded effort to inform the public of the news was the Roman Acta diurna,
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yellow journalism

In newspaper publishing, the use of lurid features and sensationalized news in newspaper publishing to attract readers and increase circulation. The phrase was coined in the 1890s to describe tactics employed in the furious competition between two New York papers, Joseph Pulitzer's World and William Randolph Hearst's Journal. When Hearst hired away from Pulitzer a cartoonist who had drawn the immensely popular comic strip “The Yellow Kid,” another cartoonist was hired to draw the comic for the World; the rivalry excited so much attention that the competition was dubbed yellow journalism. Techniques of the period that became permanent features of U.S. journalism include banner headlines, coloured comics, and copious illustrations.



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It is not the same as posting ``Reward - Dead or Alive'' on the wall of some Old West saloon, but the $100,000 reward offered by The National Enquirer that helped bring an arrest in the killing of Ennis Cosby was only the latest expression of a newspaper tradition extending to the most lurid days of the yellow press.
In contrast, The Image of Dorian Gray in the Yellow Press, 1984, is a demanding and highly ironic critique of mass media, with fashion model Veruschka cross-dressed as Oscar Wilde's unaging protagonist.
 
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