The
Association of National Advertisers has mounted a lobbying campaign against proposed federal guidelines for advertising food to children.
A research project that supports Family Moments was conducted by the
Association of National Advertisers' (ANA) Alliance for Family Entertainment in spring of 2009.
Instead, the IAB has joined forces with the American Association of Advertising Agencies,
Association of National Advertisers, Direct Marketing Association and Council of Better Business Bureaus to propose a revamped self-regulatory regime to come into force next year.
Last year, the
Association of National Advertisers feared Google would gain too much pricing leverage over advertisers through a Yahoo alliance.
The
Association of National Advertisers, in conjunction with New York-based marketing firm 'mktg,' reports that two-thirds of marketers surveyed have shifted their emphasis to short-term strategies in the past six months, with 56 percent reducing media buys, 50 percent cutting production budgets and 41 percent curtailing sponsorship and events activities.
A recent survey of attendees at the
Association of National Advertisers found that, while recognizing the importance of a digital culture, only 24% of survey respondents think their organizations are digitally savvy.
Even if you have a strong brand today, you have to continually maintain it in order to keep it strong for tomorrow, according to a new survey report released by the
Association of National Advertisers, New York.
(1) Other subsets of trade promotion allowances covered almost any aspect of conducting business (Lockley and
Association of National Advertisers, 1931).
A survey by the
Association of National Advertisers and Forrester Research Inc.
She serves on the boards of Tommy Hilfiger Corp., the
Association of National Advertisers, the Executive Leadership Council, and the Pepsi African American Advisory Board.
THE JULY/AUGUST LAWRENCE SUMMERS MEMORIAL AWARD* goes to Bob Liodice, president of the
Association of National Advertisers.
American children saw about 5,038 television commercials last year, 871 fewer than the 5,909 commercials viewed in 1994, said Daniel Jaffe, executive vice president for the
Association of National Advertisers, a New York trade group.