Encyclopedia

Burnett, Leo

Burnett, Leo

(1891–1971) advertising executive; born in St. Johns, Mich. After working on the creative side of midwestern advertising agencies, he founded and chaired his own Chicago agency, Leo Burnett Company, Inc. (1935–67), which became the fifth largest in the world. His books include Communications of an Advertising Man (1961).
The Cambridge Dictionary of American Biography, by John S. Bowman. Copyright © Cambridge University Press 1995. Reproduced with permission.
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