eCPM

(Effective Cost Per Mille) A calculation that enables the revenue received from different Google AdSense "channels" to be compared to each other by deriving their CPM. For tracking purposes, channels can be assigned to the pages that host the ads or to the style of ads. The eCPM is the revenue received from one impression multiplied by 1,000 (see below). See CPM and Google AdSense.

eCPM Formula

 eCPM = total $ / number of ads X 1,000

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References in periodicals archive

"Through real-time bidding (RTB), agencies and advertisers can bid for this traffic via a private auction, giving the most sought after traffic to the highest CPM (cost per mille) bidder."

Digital ad platforms in Middle East go wide

Dan Chapman, head of dig- ital at MediaCom, MENA, says: "For premium brands looking to connect with a pre- mium audience this control over the type of consumer willing to pay a subscription made for a much more rele- vant audience and, as you can imagine, CPMs (cost per mille) actually inflated.

Could paywalls pay off in the Middle East?

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