assemble engineering, language, business, computer science, tourism, and marketing researchers from Europe, Australia, South America, and China for 33 chapters on recent developments in the technological, organizational, and social dimensions of
Enterprise 2.0 that impact organizations, society, and people.
More importantly, they attempt to throttle back the raw, sometimes counterproductive, excitement that
Enterprise 2.0 solutions have generated across the DoD.
For the past few years, the concept of
Enterprise 2.0 has been growing, but it gathered some momentum this past year.
Niall Cook's
Enterprise 2.0, Paul Levinson's New New Media, and Andrea Press and Bruce William's The New Media Environment all argue that something significant has changed in the way people communicate.
McAfee goes on to detail the many ways that the various social media tools work and to posit a model for what he calls
Enterprise 2.0. For McAfee, the successful
Enterprise 2.0 platform incorporates six key elements, captured in the acronym SLATES: