law led FaceCash to withdraw from doing business in the state).
FaceCash, now defunct, was an innovative payments start-up that created
FaceCash is a particularly colorful example of how difficult it can
The user could pay by opening the FaceCash mobile app and
user's photograph (hence, FaceCash) and complete the transaction.
FaceCash decided to proactively apply for a license, but soon ran into
denied any other kind of license for any reason." (72) FaceCash
venture (as FaceCash did) or terminate services in states with tougher
For example, the payments startup FaceCash created a mobile application that enabled participating merchants to view a photo of the consumer before approving a POS purchase (Hernandez 2010).
"FaceCash Adds Coupons To Its Mobile-Payment Application," PaymentsSource, Dec.
Aaron Greenspan, a former Harvard student who owns a mobile payment system called
FaceCash, asked for more time to oppose the application, but never filed any objection within the extended time period.