The top of each box features the
Feosol logo and product type to help consumers easily identify their preferred product when housed on a lower shelf.
To clear up that confusion, Meda has begun marketing
Feosol and Bifera as what Sommer calls "one family of iron supplements."
Company executives say a particular area of opportunity is iron supplements, where Meda hopes to reinvigorate what it feels is a stagnant segment with its
Feosol (said to be the only O-T-C supplement to offer two forms of iron, ferrous sulfate and carbonyl) and Bifera lines.