“Contrary to popular belief,
Generation X is anything but a small birth cohort,” Kirkpatrick says.
This could mean Generation Y will be ready for the leisure products market a bit earlier than Generation X was--something that might offset Gen X's small size and limited marketing potential, says Marconi.
Q: Researchers say your generation is more optimistic than Generation X. Why is that?
group whose length approximates the span of a phase of life (roughly 22 years) and whose boundaries are fixed by peer personality (observable characteristics)." Therefore, for the purpose of this discussion, Generation X is defined as individuals born between 1961 and 1981 who have experienced certain life events and can be identified by observable personality characteristics.
It seems safe to assume that over the next 2 decades, the majority of technologists working in the medical imaging sciences will come from the Generation X cohort group.
High-end Fortune 500 companies are going after Generation X's dollars with a vengeance.
You don't need to understand or even like Generation X to take advantage of the demographic data available and successfully market products to them.
Though Nokia is targeting
Generation X as cellphone buyers, the commercials are expected to be seen by 75 million viewers in the 18 to 34 age range.