There are also third party companies retailers can partner with, such as Instacart, Shipt and
Google Shopping Express.
To solve "the last mile," retailers can leverage third-party providers such as Instacart and
Google Shopping Express (and soon, more than likely, Uber) to provide either one-hour or two-hour delivery or scheduled delivery with virtually no additional infrastructure cost to the retailer.
Meanwhile, Google last year introduced
Google Shopping Express, which allows customers to shop online from several select retailers and have the items delivered the day they are ordered.
Google has invited employees in the Santa Monica, Calif., area to try
Google Shopping Express, a pilot project for same-day delivery launched last year in the San Francisco area.
The company has recently begun
Google Shopping Express in San Francisco and San Jose, which is going to directly challenge Amazon's Prime Air Project, the BBC reports.
Google Shopping Express promises same- and next-day delivery of items shoppers order from such retailers as Target Corp., Costco Wholesale Corp.