Industry experts said that
Google TV has a bright future and the only hurdle is that all the TV manufacturers need to adopt the operating system instead of the fragmented market.
Once they have created an account, they can start watching videos on multiple platforms, including web, mobile (iOS, Android), and OTT TV devices (Roku,
Google TV).
Mario Queiroz, head of
Google TV, said Chromecast "won't clutter your entertainment cabinet.
PlayOn is now the only way Aereo subscribers can use gaming and streaming devices, such as the PlayStation 3, Xbox 360,
Google TV, Wii, Wii U and most other DLNA-compatible devices.
The Chromecast (named after the Chrome Web browser) essentially kills off the
Google TV experiment and should give the higher-priced Apple TV box some serious competition, given its lower pricetag ($35 vs.
The package is now available for Apple's iPhone, iPod Touch, iPad and Apple TV (via Airplay);
Google TV devices, including Vizio Co-Star, Netgear NeoTV Prime, Hisense Pulse, and LG Smart TV; and Android smartphones and tablets, including the Samsung Galaxy and Google Nexus.
However, the article reveals that LG is trying to build on its partnership with Google in order to gain a greater involvement with
Google TV, the search giant's smart TV and set-top box platform for supporting apps, web content and enabling the second screen experience.
Attempting to target an interesting market segment -- those who have "cut the cord" and are viewing television exclusively via the Internet -- the Washington Post last week started a nightly 15-minute news program that is only available on Google Android devices, which include its
Google TV set-top box.