Yellow Pages was such a powerful brand that it was reproduced worldwide - every country had their own version.
Target: LTV
Yellow Pages Ltd , Swisscom Directories Ltd
Valley
Yellow Pages does business in 46 markets from Bakersfield to the Oregon border.
The upper left edge of the letter 'y' has been customized to resemble a finger that, symbolically, is constantly in touch with the
Yellow Pages' core customer, the ready buyer.
"With the most accurate data of all online directories, the Bahrain
Yellow Pages is the one-stop place to find any information in Bahrain, about Bahrain or for Bahrain, wherever customers are in the world," remarked Mike Orlov, the chief executive officer of Primedia International.
The OFT said a one-month public consultation generated "differing opinions" but that it still plans to recommend that the Competition Commission releases
Yellow Pages owner Hibu, formerly known as Yell, from the controls.
Speaking on the initiative, Rashid Al Naqbi, General Manager of Etisalat Information Services said: 'We are confident that our customers and users will have a better experience using the
Yellow Pages of Etisalat, be it online, print or mobile.
ATMS will also assist
Yellow Pages promote its Online
Yellow Pages directory to members.
Yellow Pages, Trading Standards and my MP Bob Ainsworth were unable to help due to the Data Protection Act and my complaint to Trading Standards resulted in a threat of physical violence.
Revenues from
Yellow Pages printed directories slumped 19% to pounds 409.4m, leading to a 16% drop in UK underlying earnings to pounds 225.2m.
Commenting on the popularity of the service since its launch, Rashid Al Naqbi, General Manager, Etisalat Directory Services, said: "We have had an overwhelming response from our customers to the Etisalat
Yellow Pages iPhone app, with over 10,000 downloads so far.