Although E&P went to press before the
ad blocker launched, we talked to Google, the News Media Alliance and others about what Chrome's built-in blocker might mean for news sites.
GOOGLE LAUNCHES
AD BLOCKER IT WAS the news many publishers had been dreading, yet lots of readers were looking forward to - Google has flicked the switch on an ad-blocker for its Chrome desktop browser that will prevent users from seeing the most intrusive adverts.
GOOGLE LAUNCHES
AD BLOCKER GOOGLE has flicked the switch on an
ad blocker for its Chrome desktop browser that will prevent users from seeing the most intrusive adverts including those that take over the whole screen and cover content, as well as ads which include autoplay videos with audio.
The version on Apple's iOS is based on the Safari engine because of Apple's App Store rules, so it won't have the
ad blocker included for the time being.
We generate revenue from advertisements on our site for maintaining our services also keep us moving, therefore we recommend you to disable your own
Ad blocker, or every additional extension or plugin which can block elements within our site, so that it is possible to get into the whole functionality of our applications.
The industry cannot continue to absorb costs associated with paid-for
ad blocker whitelisting, nor can it accept users consuming its content with no revenue coming in.
Meanwhile, Google will introduce an
ad blocker to Chrome early next year and is telling publishers to get ready.