He branched out into
chilli pepper production against his father's advice but quickly found he had a fast-growing market with Tesco becoming one of his first customers.
He urged
chilli pepper farmers to continue to adopt green label practices, which involve the use of only organic materials like animal dropping for cultivation adding that this will guarantee them ready markets for their produce.
Research by Tesco found more
chilli peppers are sold in their East Anglian and Cambridgeshire stores, with shoppers buying a third more than in London and 150 per cent more than the West Country and Wales combined.
Chilli peppers activate sympathetic nervous system, which helps control most of the body's internal organs, to expend more energy, so that the body burns more calories when the same food is eaten with
chilli peppers.
It is a chemical named capsaicin which gives
chilli peppers their heat.
"Brits are super competitive about growing and eating the hottest chillies," said Gerald Fowler, founder of the
Chilli Pepper Company.
SPICEY Jordana Busby and
Chilli Pepper Pete at ChilliFest in Belfast yesterday
Chilli peppers can often be seen on the Italian islands hanging in long strips from people's balconies.
Anyone who finishes his curry will now have to drink a bottle of Crazy Ed's Chili Beer, a fiery brew containing a red-hot
chilli pepper. Only after fishing out and eating Crazy Ed's serrano chilli, will the Curry Hell champion receive their trophy, pounds 500 curry vouchers and Chili Beer goodies.
WITH more than 140 great recipes, `Red Hot
Chilli Pepper' is the ultimate cookbook for chilli lovers.
The store's head
chilli pepper buyer Jonathan Corbett: "The Dorset Chilli is without doubt thermonuclear in heat which only those with the strongest stomachs should even try.