Encyclopedia

clickprint

clickprint

The Web browsing pattern of a user. The order of pages navigated combined with the time spent on each page is analyzed to identify a particular user. The information can be used to make targeted offers to returning users or to detect automated agents (spiders, bots) that may be combing the site.
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References in periodicals archive
If someone didn't want to be identified by clickprint, he or she could easily alter behavior to elude detection, Padmanabhan and Yang say.
Scientists are learning to use these typeprints, clickprints, and writeprints, respectively, as digital forms of fingerprints.
On the security side, new programs can map signatures or doodles "drawn" with the mouse; a procedure that pairs such "clickprints" with a password "rejected more than 95 percent of participants who were acting as intruders, while accepting the legitimate users more than 99 percent of the time," Rehmeyer says.
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