clickstream

The trail of mouse clicks made by a user performing a particular operation on the computer. It often refers to linking from one page to another on the Web. Analyzing users' clickstreams on websites is very helpful in determining the effectiveness of the site's design.

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machine-generated data

References in periodicals archive

The "Clickstream Analytics - Market Analysis, Trends, and Forecasts" report has been added to ResearchAndMarkets.com's offering.

Clickstream Analytics in 2019: Global Market Analysis, Trends, and Forecasts to 2025

Zhao, "You are how you click: clickstream analysis for sybil detection," in Proc.

Detection of Political Manipulation through Unsupervised Learning

* While Millennials are less sensitive to brands collecting personal data from social and clickstream behavior (14% are comfortable using social clickstream and like behavior versus 8% for the general population), 30% still prefer an opt-in form.

Consumers conflicted between personalization and privacy

After selecting a result, a SmartSearch prompt appears offering closely related titles and other titles based on clickstream data [6].

Trip and Trip Pro

"Most analysts have not taken advantage of the vast amount of unstructured resources like clickstream data, IoT data, log data, etc., that have flooded their data lakes -- largely because it's difficult to do so," Eide says.

Top data trends that will transform businesses in 2018

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