The result is Sun Chemical's SunLam Deseaming Adhesive.
"Eastman's partnership with Sun Chemical to develop deseaming had both companies walking into unchartered territory," Little says.
This led to optimizing the deseaming adhesive formulation to work efficiently, allowing the shrink label to come off the PET bottle prior to sortation.
SunLam Deseaming Adhesive has received a "Responsible Innovation Acknowledgment" after passing testing outlined by APR.