eCPM
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eCPM
(Effective Cost Per Mille) A calculation that enables the revenue received from different Google AdSense "channels" to be compared to each other by deriving their CPM. For tracking purposes, channels can be assigned to the pages that host the ads or to the style of ads. The eCPM is the revenue received from one impression multiplied by 1,000 (see below). See CPM and Google AdSense.
eCPM Formula
eCPM = total $ / number of ads X 1,000
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References in periodicals archive
For the
eCPM having conditional anonymity, detailed anonymity analysis is provided which shows the relation between pseudonym change and anonymity variation.
Five members of the
ECPM were elected to the European Parliament in 2014 but the
ECPM is not affiliated to any of the groups in the European Parliament.
For instance to measure awareness,
eCPM will be a good yardstick; to measure conversion (in eCommerce's parlance, is the act of converting site visitors to action), it's click-through rate.
On the other is Charlie Bowlis'
ECPM format, one which promises each supplier attending each ECRM a private meeting with each buyer at the show.
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