"The story of This End Up is almost Cinderella-like.
When longtime This End Up executives speak about their company, they talk wistfully and with such affection that listeners find themselves believing the sort of touchy-feely sentiment that so often sounds trite: These people thought of one another and their company as family.
As he recounts the history of This End Up, Dixon Bartlett frequently slips into present tense, like he still can't believe it's gone.
Earlier this year, This End Up officials closed 70 stores, auctioning off the leases of 42 of those stores to other retailers.
This End Up was #140 in HFN's Top 200 retailers in home furnishings for 1998, with revenues of $154.9 million.
Despite the company's problems with distribution, This End Up's product mix, which has been recently expanded and updated, continues to be well-received by consumers, according to the company.
This End Up posted sales of $149 million for the fiscal year ended May 31, 1999, and was ranked 140th in HFN's 200 Top Retailers for 1999.
This
End Up's neighbors include competitors Domain, Restoration Hardware and The Bombay Co., making the stretch of Broadway in the 20s a home furnishings destination of sorts.
However, this trend is set to change as there has been a growing application of UPS systems in industrial sector and the increasing load on Indian datacenter's demand for the use of high
end UPS systems.