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gamification

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gamification

(1) Providing incentives and rewards in real world activities in order to derive more business and gain customer loyalty. For example, frequent flyer miles are an incentive to fly more with the same airline. The Wawa convenience stores in Eastern U.S. have a mobile app that generates coupons for free food and discounts after a certain amount of merchandise has been purchased.

(2) Applying gaming principles to non-gaming websites in order to engage more with the public and increase traffic. Gamification is reward based either with points, titles or freebies. For example, if people recommend an offer on a website to enough takers, they get a free item.

Gamification is also found in social networking sites, as well as ordinary websites and applications. By adding game-like experiences, users are encouraged to return more frequently to try their luck, hone their skills and reap more rewards, which may be nothing more than the satisfaction of accomplishment.
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We personally achieve this through the "performencia" work gamification game that guides and structures teams to gamify work processes, but following the steps in this article provides the basic concept to succeed in work gamification.
When it rolled out its TrioFit employer healthcare program, UnitedHealthcare sought to gamify an active lifestyle by appealing to this duo of human motivations.
In addition it will gamify the customer experience through rewards based initiatives and we are con-fident that users will embrace this technology, find it engaging, rewarding and ultimately drive footfall back into the city centre." Coventry City Council will lead on the feasibility study along with support from the Coventry Business Improvement District and Serious Games International.
Because of this, Gartner Inc., an information technology research company in Stamford, Conn., estimates that by 2015, 50 percent of businesses that manage innovation processes will gamify these processes.
to gamify classes, training, etc.), but, simultaneously, it propels its own evangel.
India, April 14 -- By 2015, more than 50 percent of organizations that manage innovation processes will gamify those processes, according to Gartner, Inc.
To gamify the course of learning, it is not just a matter of infusing how many game mechanics into a learning environment (Landers, 2014).
The Swibo Tilt system uses a lightweight balance board and the user's smartphone to gamify balance training.
Gamify Your Classroom: A Field Guide to Game-Based Learning
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