According to Ian Trider, director of RTB operations at Centro,
malvertising can enter an ecosystem when DSPs (demand side platform)--which are similar to AdWords in creating a digital ad campaign via a vendor-neutral RTB (real-time bidding) ecosystem--haven't been properly vetted.
(72.) Trend Micro, "
Malvertising: When Online Ads Attack," March 19, 2015, http://www.trendmicro.com/vinfo/us/security/news/cybercrime-and-digital-threats/malvertising-when-online-ads-attack.
TEHRAN (FNA)- Security researchers shut down a large-scale
malvertising operation that used sophisticated techniques to remain undetected for months and served exploits to millions of computers.
The senators point to "
malvertising," when ads are enlisted to infect someone's computer with malware, as a primary reason consumers are using ad blockers.
Additionally, Abdulrahim Al Abri, Senior System Engineer, Centre for Information Systems at SQU, in his talk about antivirus technologies, elaborated on ransomware viruses,
malvertising viruses and the link between them and Rootkits.
*Digital ad systems are broke: Research by the trade group Interactive Advertising Bureau and the consulting firm Ernst & Young LLP indicates that "fraudulent impressions, infringed content and
malvertising cost the U.S.