merge purge

To merge two or more sets of data together and eliminate unwanted items. For example, a new name and address list can be added to an old list while deleting duplicate names or names that meet certain criteria. See merge and merge sort.

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In addition to the merge purge process, another innovation is taking place in the news paper industry that focuses on its strength as a distribution service.

High-tech solutions plus market data meet advertisers' needs

The services are: Customer Preference Solution, designed to help financial institutions and services comply with privacy regulations of the Gramm-Leach-Bliley Act deadline of July 1, 2001; Mergers & Acquisitions Solution, for helping businesses to segment, analyze, retain and expand relationships, and build customer trust during merger activities and the integration of systems, processes and information; Customer Information File Clean-Up Solution, designed to improve the accuracy of aging, duplicative and inaccurate information.; and Merge Purge Service, for improved accuracy in merging information and purging duplicates, and faster performance.

Acxiom Delivers Family Of Solutions

If you are working with multiple lists you need to be able to evaluate your list selections and identify your multi-buyers as a result of the merge purge process.

List cleaning commandments

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