In the next section of the study, the analysis results of the data obtained through the survey conducted to social media consumers to identify mobile tagging practices awareness of consumers can be found.
The purpose of the study is to identify mobile tagging awareness in social media.
Information about the concept of mobile tagging was given in the survey.
The survey form used to reach primary data in this study made to identify mobile tagging awareness in social media and the factors that affect mobile tagging awareness consists of 4 parts.
The model examined, it is seen that three variables affect the Mobile Tagging Awarenesses of Social Media Consumers.
[H.sub.2]: Consumers' Interaction Levels with Mobile Tagging Practices affect Social Media Consumers' Mobile Tagging Awareness.
[H.sub.3]: Mobile Tagging Awareness Levels in Social Media affect Social Media Consumers' Mobile Tagging Awareness.
[H.sub.3a]: Social Media Consumers' Personal Characteristics affect Social Media Consumers' Mobile Tagging Awareness.