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moment of truth

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moment of truth

the point in a bullfight when the matador is about to kill the bull
Collins Discovery Encyclopedia, 1st edition © HarperCollins Publishers 2005
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References in periodicals archive
By midday on Wednesday, December 12, 2018, the NDC, through the Communications Officer, Sammy Gyamfi, had presented the first edition of the 'Moment of Truth' (MOT) series, exposing the failed promises of the Akufo-Addo-Bawumia government.
their pathetic back to a The moment of truth is now at hand for both Jeremy Corbyn and Nicola Sturgeon
We are excited with today's launch and hope this will drive greater insights into shopper behaviours at the moment of truth and build collaborative partnerships between retailers and manufacturers in the UAE."
One thing is sure: Finding the right suppliers is essential to achieving "the second moment of truth."
It's the moment of truth for Mick and Linda as they decide to tell the children about what happened over Christmas.
The UN Secretary General`s Special Adviser on Cyprus Espen Barth Eide remains a `realistic optimist` and believes that negotiations for a solution of the Cyprus problem will restart sooner or later, noting that when that happens, the moment of truth will have to be faced.
IDENTIFYING AND LEVERAGING THE ZERO Moment of Truth, a phrase coined by Google as the point in time when a consumer makes his or her decision, is helping forward-thinking apartment marketers craft strategy.
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