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one-click ordering

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one-click ordering

The ability to purchase merchandise over the Internet by clicking a single button on a Web page after selecting merchandise. In 1999, Amazon.com was issued a patent on "1-Click," described as "Method and system for placing a purchase order via a communications network." Amazon's 1-Click ordering has been extremely successful (see Amazon.com). See Fulfillment by Amazon.

When a person's name, address and credit card number are stored on the vendor's Web server, it is very easy to make purchases. Ordering from online stores has grown exponentially due to this convenience, whether the user clicks once via Amazon or with two or more clicks on other sites. See digital wallet and cookie.
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Hardly a day goes by without you telling me about items in all genres I may like to purchase via one-click ordering.
New York, NY, December 22, 2012 --(PR.com)-- Keloid Care, topical cream treatment for thick or stubborn scars like keloids as well as hypertrophic (raised) scars, has announced a redesigned website www.keloidcare.com, with a sleek new layout and easy, one-click ordering system.
The decision allows the online retail giant to proceed with the application for a patent for its "one-click ordering system", whereby a customer s address and payment information is stored in the vendor s computer system.
The retailer plans to drive more traffic to the site by advertising and marketing it more aggressively, and it will continue to enhance the site's capabilities by offering such services as one-click ordering, product reviews and new-product flagging incentives.
They include tax preparation software, online dating services, secured credit cards, an Internet one-click ordering system, an airline seat upgrade system, a brokerage cash management account, and a method of collecting data on customers' internet surfing habits.
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